Amplify’d from www.greenbiz.com
One of the Cradle to Cradle principles is to power with 100 percent renewable energy as one means to maximizing an organization's positive environmental, social and economic impacts. Energy use provides one of the clearest examples of the Cradle to Cradle idea of moving beyond the traditional sustainability goal of only reducing negative impacts (eco-efficiency), to creating a wholly positive or beneficial footprint on the planet.
The energy-efficient use of non-renewable energy still saps resources, pollutes the planet and can harm local communities, although they do so more slowly than non-efficient operations. On the other hand, operations designed to be powered by renewable energy create green collar jobs, avoid climate change emissions and foster domestic energy production.
This does not, however, mean that energy efficiency isn't important. In fact, energy efficiency represents a vital path towards becoming renewably powered, as it reduces the amount of energy required to be 100 percent renewable.
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