Connecticut Home Builders Promote Energy Savings - NYTimes.com

BUILDERS are trying a bread-and-butter approach to promoting environmentally conscious construction, using previous buyers’ heating and cooling bills to persuade shoppers that buying new will save them money.

It’s a practical appeal to cost-conscious buyers who are likely to be far less impressed by the R value of a new home’s insulation than by a winter heating bill totaling less than $100.

“We’re promoting the energy efficiency of green because that puts green in your pocket,” said Mark Nuzzolo, a partner with his wife, D. J. Collins, in Brookside Development of Woodbridge."