CINCINNATI — Procter & Gamble will introduce compacted versions of its Tide and Gain powder laundry detergents, resulting in cartons that are 33% smaller than those currently on store shelves.
The new products, which will start rolling out Feb. 14, 2011, will clean the same amount of loads as current packages, thus requiring less detergent. They will replace current packages.
“If a consumer is used to buying a 40-load carton, it will still be available, only 33% smaller,” said Eric Forsyth of P&G’s customer business development team
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