When it comes to saving energy, many Americans seem to get it — and at the same time they don’t get it at all.
That’s the takeaway from a new study by researchers from Columbia University, Ohio State University and Carnegie Mellon University who found that people are far more likely to focus on switching off lights or unplugging appliances than on buying new bulbs or more efficient refrigerators. But people’s perceptions of the relative savings of various actions are significantly at variance with reality"
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